Develop understanding of the industry

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Title Develop understanding of the industry
Brief description Understanding of External Environment. Use research to understand industry structure, growth and size. Compile profiles including a SWOT analysis to review current and potential competitors. Assess economic, current and potential regulations, technology, political environment, etc. to understand impact of each on the industry. This sub-process has a medium impact on growth. Its impact is indirect, but it can act as an enabler for growth.
Last modified on 2009-7-24
is part of the process group Develop business strategy
Industry focus General
Key Performance Indicator none
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Go to history page Developing understanding of the industry.xpdl


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